Complete the form below to download your copy of The Big Australian Email Report
 
What is the best day to send email? What is a benchmark open and click rate in Australia? What are the current email marketing industry trends?

The Big Australian Report is the first instalment of what will become a yearly analysis of the state of the email marketing industry in Australia.

The Report analyzed the use of the email channel by large corporates in Australia by combining results from a survey of Australian marketers with performance metrics from nearly one billion emails.

"The analysis offered in the report will be valuable for businesses in analyzing their own email marketing campaigns as well as understanding the performance of email marketing as an industry"

Simon O'Day
Eservices Email Managing Director
 
Key findings of this report include:
  • Who is the 'average' Australian email marketer
  • The migration towards optimized email
  • How do companies measure ROI
  • What are the growth barriers for email
  • Why size doesn't matter and content is still king
  • The rise of transactional email and mobile email viewing
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