Permission Email Services Overview

Eservices Email provides customised solutions for the management of your email marketing program requirements. As one of the most experienced Email Services Providers (ESP) in South East Asia, the key to our services model is that our technology and staff are all located within the region. This allows for optimum communication reach and ROI without the need to invest in infrastructure and personnel.

The services we provide include:

1. Account Services and customer support
2. Technology solutions for email distribution and deliverability
3. Email design and production using best practice methodologies
4. Database hosting and management
5. Strategic Services for campaign framework and industry insight consultation


Email platform management solutions

Eservices provides two customizable platform management solutions:


Fully Managed Services

With a combined experience of almost 40 years in ESP, the account management team can guide you through every step of the email marketing process. From planning to execution and measurement, it includes the use of QA/QC methodologies to ensure optimum program performance.


ASP/DIY Services

For those who need the cost savings and flexibility of our ASP (Do-it-Yourself) solution, Eservices provides campaign management control via a secure web interface. Since 1999, clients have had the benefit of continuous version upgrades and customised interfaces.


Email Technology

Hosted in the Melbourne data centre, Eservices can manage the per hour distribution of virtually unlimited volumes of complex database driven emails.

Email deliverability is monitored in real-time by a team of technical specialists. This ensures that problems can be identified and solutions implemented before they negatively affect email deliverability and reputation.


Design and production team

Our team of specialists design and build emails using best practice methodology. Emails are comprehensively tested to ensure compatibility across browsers, email clients and devices such as smartphones


Database Services: management, hosting, and strategy and development


Database management

With over forty years of combined database experience across most platforms, Eservices understands the critical needs behind effective database management. This knowledge is crucial when introducing customers into the complex environment of online communication and response measurement.


Database strategy and development

The worst time to find out your database is irrelevant is after you have developed it for use. Eservices use ongoing experience in designing and developing databases for its clients. Not only can we ensure the initial strategy will succeed, but Eservices' team is capable of handling any aspect of the ongoing database management to ensure strategic goals can be met.


Database hosting

Most marketing and communication driven mobile & email campaigns involve micro-sites tied to database back ends. To maximise measurement and reporting within this environment, Eservices offers the ability to develop and host these micro-sites. Catering to client-specific requirements for the transfer of critical information across to the central database from the hosted database, Eservices can manage the process through secure FTP, PGP or even using a VPN. On an hourly, daily or weekly basis, Eservices can ensure the customer database is constantly up-to-date.


Strategic Services

Eservices Email's strategic services team can improve the effectiveness of your email program. By applying a strategic framework to understand your business goals and analyse current email practices, our strategists can use these insights to deliver customised strategic plans and advice on best practices to help achieve your organisation's objectives.

As the largest provider of email services to Australia's leading enterprises, the team has unparalleled experience and insights to help you achieve success. They can apply this experience through the following services:

Bullet Audit and review existing email channel
Bullet Set benchmarks and reporting methodologies
Bullet Define measurement strategies for key channel goals
Bullet Advise on customer communication strategy
Bullet Establish customer database health and lifecycle management
Bullet Initiate direct response acquisition and retention strategies
Bullet Consult on category audience and marketplace analysis


Core functionality

Bullet Delivery of unlimited, fully personalised messages
Bullet Database driven conditional email content (customise text and graphics)
Bullet Automatic HTML/text detection
Bullet Message sending in any format (text/HTML/Multi-Part-Mime/Rich Media)
Bullet Multiple personalisation capabilities - email content, subject line, from address, reply address
Bullet Viral marketing modules (email-to-friend)
Bullet Double opt-out process and automatic database update - click or reply
Bullet Real-time email reporting with link-naming capabilities
Bullet Random list sampling for campaign testing
Bullet Multi-lingual sending
Bullet Automatic bounce back handling (soft/hard/spam/rule based)
Bullet Automatic database updates
Bullet Advanced query capabilities for improved targeting